The facade stands as the signature element of this project, designed with vibrant acrylic panels illuminated from within. By day, the panels present a bold and colorful architectural statement, while by night, the integrated lighting transforms the elevation into a luminous spectacle—a glowing landmark in the heart of Elluru. The fluid design language adds dynamism to the structure, creating a sense of movement that reflects the vibrancy of urban life. Inside, the mall offers a range of retail shops and lifestyle spaces, establishing itself as a hub for shopping and leisure. At its core lies a two-screen multiplex, crafted with a sophisticated red and grey palette. The addition of acoustic wall panels enhances both comfort and sound performance, ensuring an immersive cinematic experience for audiences. From the outset, the design vision sought to balance nostalgia and modernity—retaining hints of the site’s elegant, slightly retro charm while steering it toward a contemporary and forward-looking identity. By merging commerce, leisure, and cultural experiences, this development has evolved into more than a shopping center—it is a vibrant urban landmark that celebrates both tradition and progress in Elluru’s cityscape.