Set within a commercial complex, this 4,000 sq. ft. showroom offers an exclusive display of luxury sanitary fittings, including premium washbasins, closets, and showers. Departing from standard horizontal and vertical layouts, the design introduces a seamless curve that guides visitors effortlessly through the space—ensuring they encounter every display without conscious navigation. Two nodal points subtly direct movement, creating a fluid, intuitive walkthrough. The curve begins at 9” for closet displays, expands to 2’6” for basins, and rises to 7’ for showers, integrating product standards into the design flow. Structural columns are highlighted rather than concealed, framed by curved showcases that turn them into focal features. A bold black-and-white palette enhances the sense of luxury, while each display unit tells its own story. The result is an immersive retail experience that is both functional and visually striking.